Tel: 0800 091 6915

Tel: 0800 091 6915

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Seminar overview

Email marketing & email newsletters are the most cost-effective way to publicise, promote & market your business, with a higher ROI than any other medium, producing average returns as high as £92.50 for every £1 spent*.

But do you know how to put it into practice for your company, legally, efficiently and to generate the response you want?

We’ll clarify the legalities, explain the technicalities and leave you with methods, tips, tools, tricks and templates that will enable you to maximise the return on your email marketing & to see why it could be the preferred form of contact for 80% of your customers͋.  

We’ll even walk you through an actual send, from start to finish; follow along online if you’d like via your own, pre-prepared log-in (we’ll take care of that for you) and have your own email all set to go before you leave!

Whether you are already using email marketing and aren’t getting the results you want, or whether you just don’t know where to start, the UK4Business “Email Marketing & Email Newsletters” full-day training course will give you everything you need to show you how to use email to generate enquiries, nurture leads & gain extra business, and fast!

“What does it cover, what will I learn?”

During this friendly full-day seminar, you’ll learn:

What your legal obligations really are when emailing (and how Brexit affects them)

The best-practice guidelines you need to know so you don't damage your brand

How to set your email marketing objectives and why

How to avoid being mistaken for a spammer (plus tools to let you know if you are!)

How to build your prospect database list quickly & efficiently

How to create graphic & text-based emails with real impact

Numerous ways to maximise your email deliverability

How to get your emails opened with engaging subject-lines, plus the extra line that most people don't even think about!

How to maximise click-through rates

What you urgently need to consider (and that most senders still aren't!) for the vast majority of people that will receive your email

The huge mistake that nearly half of B2B companies using email marketing still make!

The really easy way to increase your response by as much as 100%, in minutes!

How one, single-character could dramatically improve your open-rates

All about split-tests: how they can supercharge your response and why most people
get them wrong!

How to easily set-up automatic, scheduled campaigns, plus the huge potential benefit of introducing ‘marketing automation’ to your business

The simple steps you can take to increase your qualified leads by as much as 451%

Auto-responders & 'triggers' - what they are & how they can multiply your response rates

How to create Landing Pages that will capture the leads & information you want, plus
what not to do with them

How (and why!) to segment your data

How to use emails to eliminate the need for 'cold calls'

How to generate relevant, knowledgeable content for your newsletters & emails

Why so many emails don't appear right & how to avoid the same problem with yours!

How to minimise unsubscribes & complaints (and why it's so important that you do)

What to consider when choosing between Email Service Providers (ESPs) and why you almost definitely want to be using one

Free tools to simplify your email creation & save you hours of frustration!

How to easily correct most HTML email coding errors (instantly & free!)

Which free programmes you can use to create your own HTML emails (if you want to!)

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Email Marketing & Email Newsletters

UK4Business currently offer our  marketing and social media training, including our Using Email Newsletters & Email Marketing for Business seminars and Email Newsletters & Email Marketing training courses and workshops across the UK in London, Glasgow, Manchester, Liverpool, Chester, Heathrow,  Leeds, Birmingham, Milton Keynes, Winchester, Maidstone, Southampton, Guildford, Reading, Gatwick and Bristol, as well as one-to-one training  and advice, in-house training, plus a full email and direct marketing consultancy service UK-wide and internationally.

*Direct Marketing Association (DMA) National Client Email Report, 2015

͋ 80% of businesses & 69% of consumers stated that email is their preferred method of receiving sales & marketing messages, compared to just 22% by telephone (DMA research).

Open seminar, full-day

Please note:

If you would like to follow along online as we set-up and send an email campaign live on the day (it’s optional, you don’t have to), you'll need access to a laptop or other Wi-Fi enabled device (some previous attendees have found a laptop is preferable; we can normally arrange a loan machine if required).

Your industry or business-sector?

Email marketing & email newsletters have become critical tools for both the B2B (business to business) and B2C (business to consumer) markets, so our ‘Email Marketing & Email Newsletters’ workshop training course should be of value regardless of your industry or sector. However, if you are uncertain whether it will be suitable for you, or if you have any other queries, please don’t hesitate to get in touch with us prior to booking.

“Is it suitable for me?”

“What’s included?”

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In addition to your full-day training, your attendance includes:

Refreshments on arrival and throughout the seminar, including lunch!

Wi-Fi access so you can follow along (& keep in touch with your emails if you want to)

Slide-by-slide print out of the presentation so you can add your own notes as you go

Additional, detailed hand-out with extra information & resources

Access to 30+ email templates that you can customise & brand for yourself

A pre-sending checklist to ensure you think of everything before hitting 'send'!

3-months’ free use of one of the sending-systems demonstrated on the day, plus a lifetime 33% discount

Post-seminar support via a dedicated group - continue to learn after the event from the experts and each other

Direct email access to your trainer after the event

Our guarantee, 100% satisfaction or your money back

This seminar is suitable for a wide cross-section of people and businesses, including:

People already using email marketing, but not getting the response they would like

People new to email marketing or with little or no experience of direct marketing

Anyone looking to maximise the benefits of newsletters & email marketing for your business

People looking for extra tips on maximising the response to your emails & newsletters

All roles or positions, including employees, directors, the self-employed and managers

All company sizes, including SOHOs, SMEs and larger enterprises

Anyone looking for an efficient, effective way to reach new customers or a better way to keep in touch with existing ones

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Seminar details

Duration:

This is a FULL-DAY course, including lunch & refreshments.

When & where:

Times: 09.00/09.30 - 4.30pm

Cost: £395.00 plus VAT
Limited,
special offer
book now for just £295.00 +VAT. Save £100 each.

Multiple-attendees?
2 places,
save extra 10% each
3 or more,
save extra 25% each

Click here to book online
or call 0800 091 6915

Also available as 1-2-1 or
In-House training - get in touch

Testimonials

“The email seminar was invaluable; I feel confident & have tools to try myself now" Jane


“Fantastic course, I was surprised at how much Dennis covered. Structured & delivered really well" Charmaine


“Great email marketing seminar… given me lots to do!" Hannah


“Helped me realise where I’ve gone wrong in the past!" Joe


“Really useful, great trainer!”
Delia


“Great help for our emails in the future. Will definitely be
implementing the tips!"
Nicola


“Helped me to understand the technicalities of email. Good value, I’d recommend it” Sue


“Interesting & informative, will help us to promote our business” Isobel


“Great information - now to put it all into practice!” Trish


“Really good content, really well explained!" Lauren


Every attendee on our Email Marketing & Email Newsletters seminars have rated it as “Recommended”
andGood value for money”!

Features

Excellent value for money

Easy way to pick up the knowledge you want

Full-day to allow sufficient time to cover everything, plus time to try some of it yourself (if you want to!)

Superior venues with Wi-Fi to help you learn in comfort

Limited numbers to ensure you receive maximum attention

Post-course support to help you put it all into practice

Click here to book online
or call 0800 091 6915

_guarantee Full money-back guarantee, click for more details

Our guarantee

100%satisfaction
or your money-back


click here
for details

_guarantee _guarantee _guarantee _guarantee Full money-back guarantee, click for more details

Our guarantee

100%satisfaction
or your money-back


click here
for details

_guarantee

Seminar details

Duration:

This is a FULL-DAY course, including lunch & refreshments.

When & where:

Times: 09.00/09.30 - 4.30pm

Cost: £395.00 plus VAT
Limited,
special offer
book now for just £295.00 +VAT. Save £100 each.

Multiple-attendees?
2 places,
save extra 10% each
3 or more,
save extra 25% each

Click here to book online
or call 0800 091 6915

Also available as 1-2-1 or
In-House training - get in touch